And this is where cause-related marketing comes in.

Nonetheless, cause-related marketing is a significant vehicle now for corporate support.

The motivations of traditional philanthropy and cause-related marketing are surely different.

Numerous other studies have also been conducted to show that cause-related marketing has helped to increase a company's profits.

One is what is called cause-related marketing, which seeks potential customers by supporting causes they themselves support.

A particularly favored tactic is cause-related marketing, when a company associates itself with social and political issues of interest to potential customers.

The retailers who have partnered with Red are not the first to participate in cause-related marketing.

James Whale fund is working with a number of corporates and engaging in cause-related marketing.

Aligning business campaigns with nonprofit ventures has become known as cause-related marketing.

When asked whether cause-related marketing was "just for show to improve the company's image," 58 percent agreed somewhat or strongly.