First of all, it means really nothing for end users.

From the end user's point of view, only performance and cost makes sense.

Too many things are designed without the end user in mind.

And it will cost the end user more for less.

Next, I would talk about how energy gets from its source to the end user.

And we know that the government is no better at it than individual end users.

In the home market, you sell to the end user.

How could this be any better for the end user?

On the other hand, fall in love with the system and you might forget the end user.

But with products this good, no end user is going to care.